SF Schedule: 1FEB2010

8am - Registration, Breakfast, Networking

9am – Opening – Three 10 Minute Keynotes

Chris Heuer, Camp Director, will open the day and introduce what he believes are the most important things necessary for Social Media to continue to be relevant and to continue to grow.

945am – Planning the Camp Sessions

F0r 30 minutes, participants will be able to offer up suggestions for an additional session that they will lead in one of the two other rooms we have set up. In total, we will have to collaboratively plan 10 sessions the day of the event.

1030am – Measuring What Matters: Social Media AND Metrics (Moraga/Main Room)

This discussion will be lead by Maria Ogneva from Biz360 and is geared towards social media professionals / marketers within their organizations, but is suitable for everyone working to prove the ROI of their investment in Social Media. The central premise is that we all need to better understand what matters most (and what doesn’t matter at all).

1130am – Rethinking Communications: Social Media AND Marketing (Moraga/Main Room)

Tap into cutting edge thinking and insights from this group of experienced professionals. After their presentations, ample time will be provided for group discussions and a rigorous Q&A before heading to lunch.

1215-130PM – LUNCH BREAK

Box lunches, with vegetarian options, will be served

130pm – Customer Service As Marketing

It’s been said that customer retention is the best form of customer acquisition. In this panel, we bring together people who know this first hand to discuss how and why customer support has transcended its traditional position as a cost to be minimized to become a valuable marketing investment.

230pm – Rethinking Collaboration (a ‘fireside chat’)

I once heard an employee of a really big company say “you can have my email when you pry it from my cold dead fingers” referencing an initiative to bring Enterprise 2.0 tools into their company.  The fear of change often prevents people from adapting to new ways of working, making collaboration more of a human issue then a technical one.  As technologies, and our concepts of how we use them have changed in the face of ’streams’, what’s it going to take to not only rethink collaboration, but to make the new workflow a simple to use reality. As we move from static depositories of documents into work ’streams’ collaboration wont only be within one tool, but across many. What does that world look like and how will it come into being. [this is a deep, rich topic for us to explore, expect the conversation to move around a bit from this description]

330pm – Facing the Reality of Real Time

Real Time is the new black. Its mentioned everywhere, and it seems straightforward enough, but what does it really mean. How are you supposed to manage a brand in the face of real time onslaught of customer complaints, market developments, events, news and everything else that is going on. In diving into the reality of real time, we will explore the topic from a technical, humanistic and organizational marketing perspective, with a lot of time devoted to group discussion with all participants.

430pm – Closing Remarks (15 minutes)

Chris Heuer will wrap up the day with a synthesis of the key themes and ideas presented across all of Social Media Camp and discuss his vision for future Social Media Camp’s that will be held across the country in 2010.  This is also a chance for all participants to share their big a-ha moments from the day and to discuss all the other great events happening during the rest of Social Media Week.

Some of the titles and speakers above may change slightly, but the focus is in place and we are confirming additional speakers each hour…

For those of you attending, who may see a topic that is just not interesting to you, remember, its not just a conference, its also a camp… soyou have a chance to help program 10 additional sessions that will be hosted throughout the day.  I will be writing a separate post on how we will run the camp shortly.